Soigne K on Madison Avenue features Indian designer fashions & exquisite artistry. Here is a chance to get to know the woman behind the brand.
Soigné Kothari, the founder and president of her eponymous multi-brand specialty store, Soigne K, is an entrepreneur, jewelry designer, businesswoman, gourmet chef, wife, and mom, rolled into one fashionable force, and seems to do it all with great elegance.
Born and raised in Mumbai, India, some of Soigne’s earliest memories of fashion and jewelry were during her visits to family business locations, where luxury goods were being made and sold. Her taste for elegance and one-of-a-kind handcrafted pieces led her to pursue a degree in fashion merchandising from FIT, Mumbai.
Soigne went on to become a successful jewelry designer in India with the Karma line of spiritually inspired jewelry. When she moved to the States sixteen years ago, Soigne carried on her vision to bring India’s breathtaking heritage and exquisite artistry and make it accessible to the discerning American woman.
In September 2010, she launched her store, Soigne K, located in the mid-60s on New York’s prestigious Madison Avenue providing a platform for luxury goods and couture fashion by Indian designers and artists.
Through the designers showcased at her Madison Avenue boutique, Soigne hopes to dispel “the preconceived notions of Indian fashion, involving a colorful peasant skirt or a sari”. The store introduces the American audience to exemplary fashions that blends the rich, cultural fashion voices of India and the fast-moving trends of the West.
The first floor of the sleek minimalist two-storied space carries high-end dresses, resort wear, fashion jewelry, scarves and belts by contemporary Indian designers. The second floor features traditional Indian wear, exquisite evening gowns, formal dresses, jackets and handcrafted jewelry.
On November 8th, Soigne K will be the place to be at for brides-to-be and fashion enthusiasts seeking the best in the wedding industry. The ‘Tie the Knot Bazaar’ hosted by event planning company ‘tanaRi events’ will showcase an array of talent from the world of fashion, photography, fine-dining, hair & make-up, entertainment, and the like. Soigne K will have sari-draping tutorials and exclusive deals for the guests of ‘Tie the Knot Bazaar’. RSVP today to join us on Nov 8th – email@example.com
(Photo Credits – Soigne K; Writer & Editor: Remya Thomas)